by Ivory Scott is back with another ringer. His latest single, “99 Times,” serves as an anthem for every hustler, every dreamer, and everybody who’s ever been counted out but still got up and went harder.
Released via MNRK Music Group, the song is a high-energy testament to the resilience that spins setbacks into comebacks. The Chicago-born and battle-tested rapper knows what it’s like to grind through the noise of doubters and roadblocks.
Scott has penned hits for some of the biggest names in the industry, including Madonna, Ed Sheeran, Yung Bleu, and Fireboy DML. Now, he’s demonstrating that his voice is as powerful as the lyrics he’s written for others. “99 Times” is another step in his transition from behind the scenes to center stage, and with his debut album dropping this spring, it’s clear that Ivory is ready for the spotlight.
The production, crafted alongside Benjamin Lasnier (whose credits include Lil Wayne, Bad Bunny, and Megan Thee Stallion) and Andreas Bretton-Meyer, hits like a gut punch, blending deep bass, eerie melodies, and heavy drums that refuse to be ignored.
The song’s message is clear: You can knock me down, but I’m getting up every time. “Every time life tried to count me out, I doubled down and counted myself in,” Ivory says about the song.
“99 Times” follows the buzz of “What You Like” and “Cheese,” two records that have already set the stage for what’s to come. As the hype builds for his upcoming debut album, one thing is clear—Ivory Scott is on a mission, and there’s no stopping him.
The accompanying music video for “99 Times” brings the song’s message to life. Shot with a cinematic edge, the clip is lauded with stark, moody lighting and raw storytelling. Ivory doesn’t just rap about struggle; he shows it. The video captures the grind, the setbacks, and the perseverance that define his journey. Whether it’s scenes of him facing rejection, working in the shadows, or standing tall despite the odds, the imagery reinforces the song’s theme: Resilience is everything.
