Three-time GRAMMY® winner Future has unveiled an emotionally charged black-and-white music video for “LOST MY DOG,” a standout track from his chart-topping album MIXTAPE PLUTO. The Henri Alexander Levy-directed visual captures Future in a vulnerable state as he processes the grief of losing a close friend to drug overdose. The raw performance matches the song’s deeply personal lyrics, marking one of the artist’s most introspective works to date.
In conjunction with the video release, Future’s Freewishes Foundation has announced a partnership with D.A.R.E. America to support their educational initiatives and community programs across the United States. Both the foundation and Epic Records are making donations to support the cause, with fans encouraged to contribute through the video’s YouTube page or directly through dare.org/donate. This collaboration highlights Future’s commitment to addressing substance abuse issues that affect communities nationwide.
The release of “LOST MY DOG” continues an impressive run for Future, who made history in 2024 by becoming the first solo artist ever to achieve three consecutive #1 albums on the Billboard 200 in the same period. MIXTAPE PLUTO, his eleventh chart-topping album, followed his successful collaborations with Metro Boomin, WE DON’T TRUST YOU and WE STILL DON’T TRUST YOU. The achievement puts him in rare company with The Beatles, who last accomplished this feat in 1965-1966. His groundbreaking year has earned him four GRAMMY® nominations for the 2025 ceremony, including Best Rap Album and Best Rap Song for “LIKE THAT” featuring Kendrick Lamar.
MIXTAPE PLUTO represents a return to Future’s roots, both symbolically and sonically. Executive produced by Southside of 808 Mafia with co-production from Wheezy, the album’s artwork pays homage to the legendary Dungeon Family, featuring the iconic Atlanta house where Future’s career began. The project stands as a pure distillation of Future’s artistry, notably featuring no guest appearances and showcasing the raw talent that has made him one of hip-hop’s most influential voices.