by Are you ready for a new age in music television? Revolt TV is on its way to more homes across America thanks to a new deal struck with Time Warner Cable.
In an effort to bring music back to TV with a social media element, Diddy’s (a.k.a. Sean Combs) venture with Steve Stoute already had cable provider Comcast on board, but a final agreement has been made with Time Warner Cable (TWC) to make Revolt one of the largest network launches in cable history when it goes live this fall, as a real-time, music & social network. The added cable provider makes it available in targeted urban markets across the country.
Combs said in a statement, “This is a landmark distribution deal that demonstrates Time Warner Cable’s commitment to bringing a platform for music artists and fans to their subscribers. It positions Revolt to come out of the gate strong, and we look forward to igniting the passion of initial audiences across the U.S.”
Diddy says the launch of the network is to fill the music void on television. “There was no longer a platform for musical artists to trust with their art and with their creativity, and also no place that was covering music [as ESPN covered sports and CNN covered news],” Combs explained to Adweek. “For music, you just had to go into the abyss or the stratosphere with no plan, no destination. I was trying to get myself booked on Dancing With the Stars because there was no place for me to go to tell my story,” he joked.
