Nicki Minaj continues to expand her enterprise. The diverse entertainer, who just wrapped a career enhancing season on American Idol, along with recently signing a deal with Beats for their new Pill speakers, has inked a new partnership with Myx Fusions, the fruit-infused, single serve moscato wine beverage. Minaj, who is also a shareholder in the company, will become the face of the brand's of the new distinctively bottled, ready to drink moscato. The company is gearing up for a huge marketing campaign in the U.S.
"I am so excited to team with the Myx brand," says Minaj in a statement. "I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry."
"The collaboration between Nicki Minaj and Myx Fusions is a game changer," adds Love & Hip Hop producer, Mona Scott-Young, part owner and Chief Marketing Officer for the brand. "Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned."
Myx Fusions is currently available in New York, New Jersey, Los Angeles, and Las Vegas and is coming soon to a retailer near you. For locations, please visit www.myxfusions.com.